Key
Research Terminology
Task 1
After taking notes on your tutors
explination of key terminologies, complete the following handout:
What is a
Primary source?
A primary source
is information that you collect yourself so you’re the first to get it.
Example
Questionnaire,
survey
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What is
Market Research? The action or
activity of gathering information about consumers' needs and preferences
Example:
Focus group,
Questionnaire, survey, trailer
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What are
Qualitative results? These are results you get that you don’t put in a
graph this is more of a why do you like this short film what do you like
about it more questions than just tick boxes
Example: leaving
a box at the end to write more about the thing the questionnaire is about.
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What are Quantative
results?
It’s easy
to make numbers from to put it in to a percentage or a graph to make it
easy to read
Example:
percentage, graph, pie charts.
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What is a
Secondary source?
A secondary
source is some information you collect off of others.
Example:
Like the
internet, or asking someone for the information,
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